KeepCup

MISSION

KeepCups mission is to encourage the use of reusable cups.  We do this by delivering sustainably made products that are fit for purpose in the context of a positive global campaign that strives to make a difference to how we think about convenience culture.

We want to create a global brand and to be one of the organisations that kick started the demise of the disposable.

OBJECTIVE

Through the widespread sales of KeepCup we want cafes to lift reuse rates to 40% reusables in the “to go” environment.  Implicit in this objective is the knowledge that brand in hand is the most effective way to drive reuse behaviour.

SHORT STORY

KeepCup is from Australia with love. The environmental footprint of our products is really important to us, so we were committed to local manufacture. Sustainability is linked to usability, and we believe; quality and underpins the ethos of the business. As the business expanded globally we were hesitant to proclaim our Australian manufacture but it turns out this is a really positive message, and made in Melbourne even more so, given our city’s reputation for specialty coffee.
In 2012 we opened a warehouse in the UK and in March 2013 we opened in Los Angeles. Local presence means that we can begin to tell a local story in these markets, local assembly and local printing of packaging and point of sale materials, reducing the environmental footprint of the KeepCups.
Since June 2009 we have sold over three million KeepCups, users have diverted billions of disposable cups from landfill.
KeepCups are now sold in 32 countries around the world.
We think of ourselves as a campaign supported by a product, where the best reusable is the one you use.

 

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